Lab+6

tactical media- media for change

rules for radicals- saul alinsky. Talk about one that inspires you.

One of Alinsky's rules for radicals is that ridicule is "man's most potent weapon. It's hard to counterattack ridicule, and it infuriates the opposition, which then reacts to your advantage." This is definitely a valuable technique when trying to turn people against your opposition. By mocking your opponents, you can convince the public to see them as a joke and not take them as seriously. Also, by mocking them, you are pointing out any of their weaknesses and because you are using satire or parody to ridicule them, you don't come out looking like the bad guy. This is a way to spread awareness of anything you have on your opponent without making it seem like you're trying too hard to defame them. Ridicule is something that is commonly used in politics to undermine opposing parties. For example, ads from the Conservatives that are aimed at Liberal leader Michael Ignatieff often ridicule him for being an American first, rather than a Canadian. Although they may wish to retaliate against the ridicule they receive, they don't want it to look like they can't take a joke. People like people who have a sense of humor, so if you get angry when you're being poked fun at, it won't look good to the public.